Digital vs Traditional
Must see talk this for all advertising folks.
As Iain Tait points out:
“We need to find people who can really architect campaigns, not only from a UX POV but from a technology POV as well.”
Iain Tait @ CAT 2010 LondonW+K’s Global Interactive CD Discusses Software, Storytelling, and his Massive Bugbear
(via adland)