vedantvarma:

Digital vs Traditional
Must see talk this for all advertising folks.
As Iain Tait points out:
“We need to find people who can really architect campaigns, not only from a UX POV but from a technology POV as well.”
stepa:
Iain Tait @ CAT 2010 London 
W+K’s Global Interactive CD Discusses Software, Storytelling, and his Massive Bugbear

vedantvarma:

Digital vs Traditional

Must see talk this for all advertising folks.

As Iain Tait points out:

“We need to find people who can really architect campaigns, not only from a UX POV but from a technology POV as well.”

stepa:

Iain Tait @ CAT 2010 London

W+K’s Global Interactive CD Discusses Software, Storytelling, and his Massive Bugbear

(via adland)